Matthew M Williams puts his luxurious take on two new color-ways of the Nike Zoom 004.
This color-way is made up of mainly dark orange color. Featuring hits of cream and black throughout the sneaker, this color has a lot going on but the blends are very well placed.
This color-way is pretty close to a classic triple black. Triple black is a popular color-way traditionally made up of a black upper, black midsole and a black outsole. This will make this model sell out even faster.
Matthew M Williams is the creative director for Givenchy and has his own clothing brand ‘Alyx’. He takes his unique perspective and technological breakthroughs to bring modern innovations to this Nike Runner.
Mr. Williams was seen promoting his new shoe on his personal Instagram through a series of IG tv videos. All of them seem to consist of an influencer or athlete, meditating on camera for about a minute or two. The first video posted is a 20 minute yoga session, with interesting cuts and audio. Of course, everyone shown in these videos is wearing the silhouette themselves.
You can tell this was all part of Matthew’s idea of creative marketing.
These released today at 9AM CDT on the SNKRS app and at select retailers.
